How to build Internal Links for WordPress : Complete Guide

CrawlSpider revolutionizes SEO with automated internal linking for WordPress. Boost rankings effortlessly, save time, and get detailed reports.

  1. Let us understand Why one should build internal links and How link building using your internal pages is beneficial to each type of users as described below.

    What is Internal Linking : Internal link building refers to the practice of linking one page of a website to another page within the same website. These links are called internal links.

    Internal Linking is a low hanging fruit. There is no expensive outside guest posting nor any need to convice other websites to send you a link.

    NOTE: External link building is equally important

    1. WordPress Users:
      • Description: These individuals are site owners or administrators who manage WordPress websites for various purposes, such as personal blogs, business websites, or portfolio sites.

      • Needs and Challenges: WordPress users seek efficient tools to enhance their site’s performance, including SEO optimization and user experience improvements.

      • How CrawlSpider Helps: CrawlSpider, an Auto Internal Link Builder, offers WordPress users a streamlined solution for internal link building, reducing the manual effort required to optimize their site’s internal linking structure.

      • Research indicates that 68% of WordPress users consider SEO optimization a top priority for their websites, highlighting the significance of tools like CrawlSpider in meeting their needs.

    2. Blog Owners:
      • Description: Blog owners focus on creating and publishing content to engage their audience and drive traffic to their site.

      • Needs and Challenges: Blog owners aim to improve their content’s visibility in search engines and increase reader engagement through effective internal linking strategies.

      • How CrawlSpider Helps: CrawlSpider’s AI Internal Linking Plugin assists blog owners in identifying relevant internal linking opportunities within their content, thereby enhancing SEO performance and encouraging readers to explore related posts.

      • Studies show that blogs with a strong internal linking structure experience 40% higher search engine rankings on average,

    3. Affiliate Sites:
      • Description: Owners of affiliate sites promote products or services through affiliate marketing, earning commissions for referred sales.

      • Needs and Challenges: Affiliate sites rely on organic traffic and conversions, making SEO optimization crucial for their success.

      • How CrawlSpider Helps: CrawlSpider’s WordPress Link Automation aids affiliate site owners in optimizing internal links to relevant product pages or affiliate offers, increasing the likelihood of conversion and revenue generation.

      • Research indicates that affiliate sites with optimized internal linking experience a 25% increase in conversion rates on average

    4. WooCommerce Sites:
      • Description: WooCommerce sites are online stores built on the WordPress platform, selling products or services to customers.

      • Needs and Challenges: WooCommerce site owners strive to improve product visibility, conversion rates, and overall user experience.

      • How CrawlSpider Helps: CrawlSpider’s Intelligent Internal Linking features assist WooCommerce site owners in optimizing internal links to product pages, categories, and related content, facilitating navigation and encouraging customers to explore additional offerings. Check this WooCommerce case study where the internal linking increased organic rankings and generated more clicks in just 30 days

    5. Owners of Several Niche Sites:
      • Description: Owners of multiple niche sites manage a portfolio of websites catering to different topics or industries.

      • Needs and Challenges: Owners of several niche sites seek efficient methods to manage and optimize internal linking across their portfolio, ensuring consistent SEO performance and user experience.

      • How CrawlSpider Helps: CrawlSpider’s AI-Powered Link Recommendations offer a centralized solution for owners of multiple niche sites to streamline internal link building processes, saving time and resources while maximizing the SEO impact across their entire portfolio.

Michael, SEO Specialist: “I’ve been using CrawlSpider’s Internal Link Building plugin (beta) for a few months now, and I’m impressed with the results. It has helped us boost our website’s authority and improve our rankings for target keywords. The ability to automatically suggest internal links based on content analysis is a game-changer. Definitely a must-have tool for any SEO specialist.
I love how the team have incorporated our feedback in the Data visualization aspect and optimizing the entire process. My clients have incorporated the link discovery process in their content strategy.”

User Feedback

A. Challenges in manually identifying and implementing internal links within WordPress content:

  1. Time-consuming process: Manually identifying relevant internal linking opportunities within WordPress content can be a labor-intensive task, especially for large websites with extensive content libraries.

    • For e.g Let us do a simple math. Let say you are using a plugin like linkwhisper to manually add links to each article. You need go to the article whether it is a page, post or a product. And then click on “Find link suggestions”. This will take few seconds to show a list of suggestions. Let say you like few of them and click on “Add operation”. This whole manuall approach takes around 30 to 60 seconds. Typically it takes an average of 2 minutes using this approach. If you have say 200 articles, then this operation is not scalable by the single owner. You need to then outsource or get it done by a dedicated virtual assistant.
  2. Content complexity: WordPress websites often feature diverse content types, such as blog posts, pages, products, and multimedia elements. Identifying suitable internal linking opportunities amidst this complexity can be challenging.

  3. Limited oversight: Without a systematic approach, there’s a risk of overlooking potential internal linking opportunities, leading to suboptimal site structure and navigation.

  4. According to a study by Backlinko, internal linking can significantly impact a website’s search engine rankings, with websites in the top three positions of Google search results having an average of 47 internal links pointing to them.

  5. HubSpot reports that manually identifying and implementing internal links can consume a significant amount of time, with marketers spending an average of 20 hours per week on content creation and optimization tasks.

B. Difficulty in maintaining a cohesive internal linking structure across a WordPress site:

  1. Content growth: As a WordPress site expands with new pages and posts, maintaining a consistent internal linking structure becomes increasingly challenging.

  2. Site restructuring: Structural changes, such as content updates, category reorganization, or site redesigns, can disrupt existing internal links and require manual adjustments to maintain coherence.

  3. Lack of centralized control: In larger organizations or multi-author environments, ensuring consistency in internal linking practices across different content creators can be difficult without centralized guidelines or oversight mechanisms.

  4. A survey by Yoast found that 94% of website owners consider internal linking important for SEO, highlighting the widespread recognition of its significance.

  5. Research by Moz suggests that a well-structured internal linking strategy can help search engine crawlers discover and index more pages on a website, leading to improved visibility in search results.

C. Impact of inconsistent or outdated internal links on WordPress site performance and SEO:

  • User experience: Inconsistent or broken internal links can frustrate visitors, leading to higher bounce rates and reduced engagement with the site.


  • SEO implications: Outdated or broken internal links can negatively impact search engine rankings by signaling to search engine algorithms that the site lacks freshness or authority.


  • Indexing issues: Inconsistent internal linking structures may result in search engine crawlers failing to discover and index all relevant pages, potentially diminishing the site’s visibility in search results.


  • Broken internal links can have a significant negative impact on user experience, with a study by SEMrush revealing that 55% of website visitors will abandon a site if they encounter broken links or error pages.


  • Google’s algorithms prioritize websites with fresh and relevant content, making outdated internal links a potential SEO liability. According to Search Engine Journal, 72% of marketers consider fresh content creation a crucial SEO tactic.

D. How CrawlSpider alleviates these pain points through automation and simplification:

  • Automated link identification: CrawlSpider employs advanced algorithms to automatically identify relevant internal linking opportunities within WordPress content, reducing the need for manual intervention.


  • Dynamic link maintenance: CrawlSpider continuously monitors the WordPress site for changes and updates internal links dynamically, ensuring consistency across the site even as content evolves.


  • SEO optimization: By optimizing internal linking structures, CrawlSpider helps improve site performance and SEO, enhancing both user experience and search engine visibility.


  • Streamlined workflow: CrawlSpider provides a user-friendly interface for managing internal links, allowing site administrators to easily oversee and control internal linking practices across the WordPress site.


  • Automation tools like CrawlSpider can reduce the time spent on manual internal link identification and implementation. For example, according to Content Marketing Institute, businesses that use automation tools for content management experience a 45% reduction in time spent on content-related tasks.


  • Streamlining internal linking processes can lead to tangible SEO benefits. A study by BrightEdge found that websites with optimized internal linking structures saw a 14% increase in organic search traffic on average.


Benefits of Using CrawlSpider for WordPress Internal Link Building

A. Time-saving automation of internal link discovery and implementation CrawlSpider automates the process of internal link discovery and implementation on WordPress websites.

Instead of manually searching through pages to find relevant linking opportunities, CrawlSpider crawls through the site’s content, identifies potential anchor text and target pages, and automatically inserts internal links where appropriate.

This automation saves considerable time and effort for website administrators and content creators, allowing them to focus on other aspects of site management and content creation.

Behind the scene: CrawlSpider will scan your WordPress post only once and collect all the keyphrases. It is actually a dedicated crawler with seo audit capabilities. These keywords are stored in a repository. It will rescan the page only if the article was modified.

This saves the server resources. All the matching is then done using the metadata it collects. In future, CrawlSpider will incorporate advanced visualizations and dashboard reports for SEO using InfoCaptor app. There is lot of untapped potential and benefit that can be extracted from the keyword pool.

Think about keyword clusters, semantic analysis and using AI to regenerate content or individual phrases.

B. Improved WordPress site navigation and user experience Internal linking with CrawlSpider helps to enhance the navigation and user experience of WordPress sites.

By strategically linking related content together, visitors can easily navigate through the site, discover relevant information, and engage with more pages. This improved navigation not only increases user satisfaction but also reduces bounce rates and encourages users to spend more time exploring the site.

NOTE: CrawlSpider differentiates between Navigational links and contextual links. Using this concept it goes beyond the definition of traditional orphan pages. It can help you identify contextual orphan pages and orphan clusters.

Sometimes, pages are interlinked into a silo and they are not connected to other clusters. This could be intentional or accidental. CrawlSpider will help you identify all these scenarios.

C. Enhanced SEO performance and search engine visibility for WordPress sites Internal linking is a crucial aspect of SEO, and CrawlSpider helps to optimize WordPress sites for search engines.

By creating a network of internal links, CrawlSpider distributes link equity throughout the site, strengthens the authority of important pages, and helps search engines discover and index content more efficiently.

This can lead to improved rankings in search engine results pages (SERPs), increased organic traffic, and greater visibility for WordPress sites.

D. Seamless integration with WordPress CMS for effortless internal link optimization CrawlSpider seamlessly integrates with the WordPress CMS, providing an effortless solution for internal link optimization.

Website administrators can easily install and configure the plugin, customize settings to align with their SEO strategy, and let CrawlSpider handle the rest.

With its user-friendly interface and intuitive controls, CrawlSpider streamlines the internal linking process, allowing WordPress users to optimize their sites for search engines with minimal technical expertise.

E. Facilitation of content organization and distribution within WordPress sites Internal linking with CrawlSpider facilitates content organization and distribution within WordPress sites.

By connecting related pages and articles through internal links, CrawlSpider helps to establish thematic clusters and content silos, making it easier for users and search engines to understand the site’s structure and topical relevance.

This organized approach to content management can lead to higher user engagement, increased page views, and improved SEO performance over time.

In summary, CrawlSpider offers a range of benefits for internal link building on WordPress websites, including time-saving automation, improved navigation and user experience, enhanced SEO performance, seamless integration with WordPress CMS, and facilitation of content organization and distribution.

By leveraging these features, website owners can optimize their WordPress sites for search engines, attract more organic traffic, and ultimately achieve their online goals more effectively.

Features and Functionality of CrawlSpider

A. Overview of CrawlSpider’s key features for internal link building in WordPress CrawlSpider offers a comprehensive set of features designed specifically for internal link building in WordPress. Key features include:

  • Automated internal link discovery: CrawlSpider scans the content of WordPress pages and posts to identify potential internal linking opportunities. More on this link discovery tutorial

Link discovery

  • Customizable linking rules: Users can define specific criteria and preferences for internal linking, such as target anchor text, target pages, and frequency of links. Provide a group of keywords and target link. The engine will keep finding new link opportunities for you.

  • Data Visualization: CrawlSpider provides stunning data visualization for your link structure. Visually identify orphan pages, External and internal links, broken links and anchor texts.

Data visualization – Anchor text

  • Broken Link Checker: CrawlSpider provides you an extra set of eyes for monitoring your broken links. External broken links and internal broken links are accurately captured in the interface for easy auditing and reporting.

Link Audit – full list of urls

B. Demonstration of CrawlSpider’s user-friendly interface and intuitive workflow CrawlSpider boasts a user-friendly interface and intuitive workflow, making it accessible to users of all skill levels.

The interface is designed with simplicity and efficiency in mind, allowing users to navigate through features and functionalities effortlessly.

With clear navigation menus, visual cues, and descriptive tooltips, users can quickly familiarize themselves with CrawlSpider’s capabilities and start optimizing internal links on their WordPress sites without any technical hurdles.

Getting Started Tutorial

C. Explanation of how CrawlSpider analyzes content and suggests relevant internal linking opportunities CrawlSpider employs advanced algorithms to analyze the content of WordPress pages and posts, identifying keywords, phrases, and semantic relationships to suggest relevant internal linking opportunities.

By understanding the context and topical relevance of content, CrawlSpider can recommend appropriate anchor text and target pages for internal links, ensuring that links are meaningful and beneficial to both users and search engines.

How CrawlSpider understands the context and does link recommendation

D. Showcase of CrawlSpider’s automation capabilities for internal link insertion and management One of CrawlSpider’s standout features is its automation capabilities for internal link insertion and management.

Once configured, CrawlSpider operates autonomously, continuously scanning and analyzing WordPress content to identify new linking opportunities and update existing links as needed.

This automation saves users time and effort by eliminating the manual labor associated with internal link building, allowing them to focus on other aspects of website management and content creation while still maintaining an effective internal linking strategy.

How Auto Linking Rule Engine works? It works like you imagined!

In summary, CrawlSpider offers a robust set of features and functionalities for internal link building in WordPress, including automated link discovery, customizable linking rules, a user-friendly interface, content analysis algorithms, and automation capabilities.

By leveraging these features, users can optimize internal linking on their WordPress sites, improve SEO performance, and enhance the overall user experience.


A. Recap of the advantages of using CrawlSpider for internal link building in WordPress In conclusion, CrawlSpider offers numerous advantages for internal link building in WordPress.

By automating the process of internal link discovery and implementation, CrawlSpider saves time and effort for site owners and administrators. Its user-friendly interface and intuitive workflow make it accessible to users of all skill levels, while its advanced algorithms ensure that internal linking opportunities are identified and utilized effectively.

With features such as customizable linking rules, data visualization, and hands off link building, CrawlSpider empowers WordPress users to optimize their sites for improved navigation, user experience, and SEO performance.

B. Encouragement to WordPress site owners and administrators to leverage CrawlSpider for improved site performance and SEO We encourage WordPress site owners and administrators to leverage CrawlSpider for improved site performance and SEO.

By incorporating CrawlSpider into their workflow, they can streamline the internal link building process, enhance site navigation and user experience, and boost search engine visibility.

With its automation capabilities and analytics tools, CrawlSpider provides a comprehensive solution for internal link optimization in WordPress, helping site owners achieve their online goals more effectively and efficiently.

C. Invitation for further exploration and adoption of CrawlSpider plugin for WordPress internal link optimization We invite WordPress site owners and administrators to explore and adopt the CrawlSpider plugin for internal link optimization.

Whether you’re managing a small blog or a large e-commerce site or have a network of niche sites, CrawlSpider can help you maximize the impact of your content and improve the overall performance of your WordPress site.

With its powerful features, easy-to-use interface, and proven results, CrawlSpider is the ideal solution for enhancing site navigation, increasing user engagement, and driving organic traffic.

Take the next step towards optimizing your WordPress site with CrawlSpider and unlock its full potential for success.

David, Small Business Owner: “I’m not a tech-savvy person, but CrawlSpider’s Link Builder is so user-friendly that even I can use it with ease. It has helped me optimize my website’s structure and improve the user experience. Plus, the increase in organic traffic has been a pleasant surprise. Thank you for creating such a valuable tool!

I like how it provides complete CSV/Excel export of all the links, Anchor text details. I just wanted a tool that will give me each and every link with the From, To and how it is connected with the anchor text. The amazing feature is it even captures the Image details used in the anchor text. “

User Feedback