If you say “Referrals” is your primary way of generating more leads for your mortgage loans then there is definitely more room to expand your business.
Your mortgage loan website is not just a means for filling application form for leads you find through referrals.
Right, majority of the loan-mortgage brokers use their websites to simply tell their leads where to go and fill up the forms. Thats it.
The mechanism to generate more sales through a website is very straightforward.
In this article we are going to tell you the various types of keywords a mortgage broker website can target.
There are High traffic keywords and low traffic keywords.
High traffic keywords are extremely competitive and often dominated by the top financial websites like bankrate.com and so on.
Low traffic keywords are the ones where a local mortgage loan officer or broker should focus upon. These keywords are often associated with the “purchase intent” and convert really well. Hence we call them the money keywords.
Following is a subset of keywords that are extremely competitive. These keywords receive over 10,000 searches on Google every month. These are mainly for established websites with huge budget.
In order to reach your demographics, you should focus on low volume, long tail keywords so checkout the section below. You should definitely talk to us if you plan to implement the “low hanging fruit” strategy for keywords
Below you will see a small sample of highly competitive keywords.
|High Competition Keywords||Volume|
|mortgage broker near me||4400|
|home mortgage loans||3600|
|mortgage broker salary||3600|
|federal home loan mortgage corporation||1900|
|how to become a mortgage broker||1900|
|what is a mortgage broker||1900|
These are subset of keywords that have very low volume and easy to rank. Once you add the volume it becomes a significant traffic stream.
We have just listed few of these keywords as sample. We have a huge list with over 4000 phrases.
There are over 45 different keywords that bring 110 visitors per month.
There are over 153 different keywords that bring 90 visitors per month and so on.
The lowest volume is of 10 visitors per month but once you implement the right keyword strategy, the traffic stream will add up and bring a huge river of visitors for your website
|Low Competition Keywords||Volume|
|home loan mortgage company||10|
|home loan mortgage purchase refinance||10|
|home loan mortgage rate quote||10|
|home loan mortgage refinance||10|
|home loan mortgage refinance loan||10|
|home loan without mortgage insurance||10|
Even within the low volume keywords we have a huge list of keywords where there is literally zero competition. These zero competition keywords are the ones where no one is targeting them on their website and should be very easy to rank with.
The below screenshot shows you a very small sample of Zero competition keywords. These keywords are searched every month by potential customers but there is literally zero competition for them.
The combined list of low and zero competition keywords have a potential to reach 60,000 searches every month on Google.