Which SEO Crawler Wins?

Explore the battle between Oncrawl vs Deepcrawl for SEO supremacy. Find out which crawler offers the best features for your site.

Oncrawl vs Deepcrawl: Which SEO Crawler Wins?

When it comes to SEO crawlers, two names often spark debate among SEO professionals: Oncrawl and Deepcrawl. Both tools are designed to help you understand and improve your website’s SEO performance, but they have different features and benefits. This article will compare Oncrawl and Deepcrawl, helping you decide which tool is the best fit for your SEO needs.

Understanding SEO Crawlers

SEO crawlers are tools that simulate how a search engine crawls your website. They help identify issues that could affect your site’s search engine ranking, such as broken links, duplicate content, and poor mobile usability.

Oncrawl vs Deepcrawl: The Face-Off

Let’s dive into a side-by-side comparison of Oncrawl and Deepcrawl based on user reviews and feature sets:

User Rating4.4/54.6/5
Market SegmentSmall Business Enterprise
Ease of use7.8/108.6/10
SEO AuditingComprehensive Extensive
Custom reportsAvailable Available 
Pricing Custom QuoteCustom Quote 


Oncrawl is a cloud-based SEO crawler and log file analyzer known for its detailed SEO crawler and real-time log file analysis. It offers a customizable dashboard and a variety of features, including SEO impact and rankings, analytics, and backlinks.

Real-Time Analysis: Tracks crawlers for immediate log file analysisLearning Curve: May require some time to fully understand all features
Customizable: Allows for detailed customization of crawler settings


Deepcrawl, now known as Lumar, is an enterprise-scale website intelligence platform. It provides comprehensive technical SEO and website analytics, along with automated SEO QA testing and insights into the business impact of website projects.

Enterprise-Focused: Tailored for large-scale website analysisCost : May be more expensive, especially for smaller businesses
Automated Testing: Offers automated SEO QA testing for consistent site health

Detailed Feature Analysis

To further understand the differences between Oncrawl and Deepcrawl, let’s look at some specific features and how they compare:

Technical SEO Insights

Both Oncrawl and Deepcrawl offer deep insights into technical SEO issues. However, Oncrawl’s real-time log file analysis can be particularly beneficial for identifying issues as they happen, which is crucial for websites that are updated frequently or have a lot of real-time user interaction.

Customization and Flexibility

Oncrawl provides a high level of customization for its crawls, allowing users to tailor the crawler to their specific needs. This can include setting custom crawl rates, choosing which parts of the site to crawl, and more. Deepcrawl also offers customization options, but they may be more geared towards larger sites with complex structures.

User Experience

In terms of user experience, Deepcrawl is often praised for its ease of use and setup. It has a clean interface that makes it easy to navigate and understand the data. Oncrawl also has a user-friendly interface, but it might take a bit longer for new users to get accustomed to all the features available.


Both tools offer custom pricing based on the needs of the business. While specific pricing details are not publicly available, it’s generally understood that Deepcrawl can be more expensive, particularly for smaller businesses or those that do not require as extensive a feature set.

Market Segment Focus

Oncrawl tends to be more popular among small to medium-sized businesses due to its flexible pricing and detailed features that cater to a wide range of SEO needs. Deepcrawl, with its enterprise focus, is often the choice for larger organizations that need to manage and analyze large websites with millions of URLs.


Choosing between Oncrawl and Deepcrawl depends on your business size, needs, and budget. Oncrawl is well-suited for small to medium-sized businesses that need real-time analysis and customization. Deepcrawl is ideal for enterprises requiring extensive technical SEO insights and automated testing. Evaluate your SEO goals and choose the tool that aligns with your strategy.


1. Can I integrate these tools with other SEO software? 

Yes, both Oncrawl and Deepcrawl offer integration options with other SEO platforms.

2. How do these tools help with Google’s algorithm updates? 

They provide insights into site health, which is crucial for adapting to algorithm changes.

3. Are these tools suitable for beginners in SEO? 

Oncrawl may be more user-friendly for beginners, while Deepcrawl offers advanced features for seasoned professionals.