Just like when you own a car, it is required to get regular oil change. Similarly when you own a website it makes sense to get regular SEO Audits of your website.
Regular oil changes for your car extend the life of your car engine and prevent any major expenses down the line. Same way web audits are a way to ensure long term performance of your website and it becomes more important if the website is representing your business.
On a high level you can categorize SEO activity into two types. One is On-Page SEO and second is Off-Page SEO.
The end goal of a SEO Audit is all about establishing necessary components of the website to become search engine friendly. It starts with every page on the website having meaningful title and description.
It also involves having researched a list of keywords and selected the ones that pertain to the site’s content.
SEO Audit reveals you immediately what On-Page fixes or tuneup you need on your website. Of the two SEO types, On-Page SEO is the cheapest because you are working on your own website. Off-Page is where you work on link building and other activities.
On-Page SEO requires you to work upon a list of tasks that will fix or tune up your current website. It involves all the pages on your website.
This is what we call “Low hanging fruits”. In order to generate the list of tasks, SEO Audit comes in play and helps you identify all those issues.