GEO Report · CrawlSpider
Vrbo and AI Search: Travel Visibility Report
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How Vrbo shows up when ChatGPT and Gemini are asked about travel booking sites — updated on a schedule.
AI answers sampled through 2026-10-11 · refreshed on a schedule
25%visible in AI answers
AI named Vrbo in 1 of 4 answers to unprompted questions about travel booking sites.
- Gemini mentions Vrbo in 50% of answers
- ChatGPT does not mention Vrbo
Competitive Visibility 25% | Brand Sentiment 100% | Average Rank — | Top 3 Rate 0% |
Visibility by buyer intent
| Discovery Does AI surface you when nobody names you?
| 33.3% 1/3 prompts |
| Comparison sentiment How do you fare head-to-head?
| 100% 1 branded · 1 positive |
| Use Case Are you the pick for a specific need?
| 0% 0/1 prompts |
Per-assistant breakdown
| Assistant | Visibility | Avg rank | Top 3 |
|---|
| Claude | — | — | 0 |
| Gemini | 50% | — | 0 |
| ChatGPT | 0% | — | 0 |
| Perplexity | — | — | 0 |
Competitor mention share
| Brand / competitor | Mentions | Share |
|---|
| Vrbo (you) | 38 | 10.7% |
| Booking.com | 145 | 40.7% |
| Expedia | 145 | 40.7% |
| Airbnb | 25 | 7% |
| Tripadvisor | 3 | 0.8% |
Competitors found in AI answers (named by the AI, not on your tracked list)
| Name | In answers | Prompts | Avg rank |
|---|
| Kayak | 123 | 3 | 2.70 |
| Skyscanner | 94 | 2 | 4.70 |
| Google Flights | 69 | 2 | 2.90 |
| Travelocity | 47 | 3 | 5.00 |
| Plum Guide | 40 | 2 | 3.70 |
| Priceline | 38 | 3 | 6.20 |
| Tripadvisor Rentals | 36 | 1 | 4.40 |
| Vacasa | 26 | 2 | 4.10 |
| American Express Travel | 24 | 1 | 1.80 |
| Costco Travel | 24 | 1 | 1.20 |
| FlipKey | 24 | 1 | 4.80 |
| HomeAway | 24 | 1 | 3.10 |
+8 more in the app.
Missed opportunities (competitors appeared, Vrbo didn't)
| Prompt | Pool | Assistant | Competitors present |
|---|
| Which travel booking sites have the best customer service? | use_case | Gemini | Booking.com, Expedia |
| Which travel booking sites would you recommend and why? | discovery | ChatGPT | Booking.com, Expedia |
| What are the best travel booking sites? | discovery | ChatGPT | Booking.com, Expedia, Tripadvisor |
| What are the best travel booking sites? | discovery | Gemini | Booking.com, Expedia |
| Which travel booking sites have the best customer service? | use_case | ChatGPT | Airbnb, Booking.com, Expedia |
Top cited domains
Recent AI responses
| Assistant | Prompt | Pool | Result | When |
|---|
| ChatGPT | Vrbo vs Airbnb — which is better? | comparison | positive | Oct 11, 2026 8:00am |
| Gemini | Which travel booking sites have the best customer service? | use_case | not mentioned | Oct 11, 2026 7:55am |
| Gemini | Which travel booking sites would you recommend and why? | discovery | mentioned | Oct 11, 2026 7:45am |
| ChatGPT | Which travel booking sites would you recommend and why? | discovery | not mentioned | Oct 11, 2026 7:35am |
| ChatGPT | What are the best travel booking sites? | discovery | not mentioned | Oct 11, 2026 3:10am |
| ChatGPT | Is Vrbo a good choice? What are its pros and cons? | evaluation | mixed | Oct 10, 2026 11:40pm |
| ChatGPT | What are the best alternatives to Vrbo? | alternatives | neutral | Oct 10, 2026 9:40am |
| Gemini | Vrbo vs Airbnb — which is better? | comparison | positive | Oct 10, 2026 9:30am |
| Gemini | Is Vrbo a good choice? What are its pros and cons? | evaluation | mixed | Oct 10, 2026 9:20am |
| Gemini | What are the best travel booking sites? | discovery | not mentioned | Oct 10, 2026 8:55am |
| ChatGPT | Which travel booking sites have the best customer service? | use_case | not mentioned | Oct 10, 2026 8:35am |
| Gemini | What are the best alternatives to Vrbo? | alternatives | neutral | Oct 10, 2026 8:15am |
Questions we test
- What are the best alternatives to Vrbo?
- Vrbo vs Airbnb — which is better?
- What are the best travel booking sites?
- Which travel booking sites would you recommend and why?
- Is Vrbo a good choice? What are its pros and cons?
- Which travel booking sites have the best customer service?
Competitive questions omit the brand name, so a mention means AI surfaced Vrbo on its own.
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