GEO Report · CrawlSpider
State Farm AI Visibility Report — How ChatGPT & Gemini Rank It
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A live look at how ChatGPT and Gemini describe State Farm when people ask about insurance companies — whether it's mentioned, how it's ranked, and who shows up instead.
AI answers sampled through 2026-10-11 · refreshed on a schedule
100%visible in AI answers
AI named State Farm in 3 of 3 answers to unprompted questions about insurance companies.
- Gemini mentions State Farm in 100% of answers · avg rank #2.0
- ChatGPT mentions State Farm in 100% of answers · avg rank #1.5
Competitive Visibility 100% | Brand Sentiment 33.3% | Average Rank 1.75 | Top 3 Rate 100% |
Visibility by buyer intent
| Discovery Does AI surface you when nobody names you?
| 100% 3/3 prompts · avg rank 1.75 |
| Evaluation sentiment How does AI talk about you by name?
| 0% 1 branded · 1 mixed |
| Comparison sentiment How do you fare head-to-head?
| 100% 1 branded · 1 positive |
| Alternatives sentiment Are you offered as a switch from a rival?
| 0% 1 branded · 1 neutral |
Per-assistant breakdown
| Assistant | Visibility | Avg rank | Top 3 |
|---|
| Claude | — | — | 0 |
| Gemini | 100% | 2.00 | 1 |
| ChatGPT | 100% | 1.50 | 2 |
| Perplexity | — | — | 0 |
Competitor mention share
| Brand / competitor | Mentions | Share |
|---|
| State Farm (you) | 135 | 28.8% |
| GEICO | 115 | 24.5% |
| Progressive | 105 | 22.4% |
| Allstate | 73 | 15.6% |
| Nationwide | 41 | 8.7% |
Competitors found in AI answers (named by the AI, not on your tracked list)
| Name | In answers | Prompts | Avg rank |
|---|
| USAA | 162 | 5 | 3.40 |
| Amica Mutual | 79 | 4 | 2.20 |
| Farmers Insurance | 42 | 4 | 4.90 |
| Liberty Mutual | 34 | 4 | 5.10 |
| Northwestern Mutual | 32 | 2 | 4.80 |
| Strong Financial Stability | 29 | 1 | 1.50 |
| Travelers | 25 | 3 | 5.10 |
| Higher Premiums | 21 | 1 | — |
| Discounts Available | 20 | 1 | 4.20 |
| Extensive Agent Network | 14 | 1 | 3.00 |
| Local Agents | 11 | 1 | 3.60 |
| Customer Service | 10 | 2 | 2.80 |
+8 more in the app.
Missed opportunities (competitors appeared, State Farm didn't)
| Prompt | Pool | Assistant | Competitors present |
|---|
Top cited domains
Recent AI responses
| Assistant | Prompt | Pool | Result | When |
|---|
| ChatGPT | What are the best insurance companies? | discovery | #2 | Oct 11, 2026 7:20am |
| ChatGPT | State Farm vs Progressive — which is better? | comparison | positive | Oct 11, 2026 6:00am |
| ChatGPT | What are the best alternatives to State Farm? | alternatives | neutral | Oct 11, 2026 5:15am |
| Gemini | Is State Farm a good choice? What are its pros and cons? | evaluation | mixed | Oct 11, 2026 5:00am |
| ChatGPT | Which insurance companies would you recommend and why? | discovery | #1 | Oct 11, 2026 1:35am |
| Gemini | Which insurance companies would you recommend and why? | discovery | #2 | Oct 11, 2026 1:10am |
| Gemini | State Farm vs Progressive — which is better? | comparison | positive | Oct 10, 2026 11:55pm |
| ChatGPT | Is State Farm a good choice? What are its pros and cons? | evaluation | mixed | Oct 10, 2026 11:25pm |
| Gemini | Which insurance companies offer the best rates for young drivers? | use_case | #1 | Oct 10, 2026 4:45pm |
| ChatGPT | Which insurance companies offer the best rates for young drivers? | use_case | #4 | Oct 10, 2026 10:25am |
| Gemini | What are the best alternatives to State Farm? | alternatives | neutral | Oct 10, 2026 9:55am |
| Gemini | What are the best insurance companies? | discovery | #3 | Oct 10, 2026 9:20am |
Questions we test
- What are the best alternatives to State Farm?
- State Farm vs Progressive — which is better?
- What are the best insurance companies?
- Which insurance companies would you recommend and why?
- Is State Farm a good choice? What are its pros and cons?
- Which insurance companies offer the best rates for young drivers?
Competitive questions omit the brand name, so a mention means AI surfaced State Farm on its own.
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