GEO Report · CrawlSpider
Does AI Recommend Progressive? A Live Insurance Study
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We asked ChatGPT and Gemini real questions about insurance companies to see whether Progressive comes up — and how often AI recommends it over the alternatives.
AI answers sampled through 2026-10-11 · refreshed on a schedule
66.7%visible in AI answers
AI named Progressive in 2 of 4 answers to unprompted questions about insurance companies.
- Gemini mentions Progressive in 33.3% of answers · avg rank #5.0
- ChatGPT mentions Progressive in 100% of answers · avg rank #3.0
Competitive Visibility 66.7% | Brand Sentiment 20% | Average Rank 4.00 | Top 3 Rate 25% |
Visibility by buyer intent
| Discovery Does AI surface you when nobody names you?
| 33.3% 1/3 prompts · avg rank 3.00 |
| Evaluation sentiment How does AI talk about you by name?
| 0% 2 branded · 2 mixed |
| Comparison sentiment How do you fare head-to-head?
| 100% 1 branded · 1 positive |
| Alternatives sentiment Are you offered as a switch from a rival?
| 0% 2 branded · 2 neutral |
| Use Case Are you the pick for a specific need?
| 100% 1/1 prompts · avg rank 5.00 |
Per-assistant breakdown
| Assistant | Visibility | Avg rank | Top 3 |
|---|
| Claude | — | — | 0 |
| Gemini | 33.3% | 5.00 | 0 |
| ChatGPT | 100% | 3.00 | 1 |
| Perplexity | — | — | 0 |
Competitor mention share
| Brand / competitor | Mentions | Share |
|---|
| Progressive (you) | 115 | 22.3% |
| State Farm | 149 | 28.9% |
| GEICO | 127 | 24.6% |
| Allstate | 74 | 14.3% |
| Nationwide | 51 | 9.9% |
Competitors found in AI answers (named by the AI, not on your tracked list)
| Name | In answers | Prompts | Avg rank |
|---|
| USAA | 173 | 5 | 3.40 |
| Amica Mutual | 58 | 3 | 2.30 |
| Liberty Mutual | 39 | 4 | 5.00 |
| Farmers Insurance | 36 | 4 | 4.90 |
| Northwestern Mutual | 32 | 2 | 4.70 |
| Travelers | 31 | 4 | 4.90 |
| Competitive Rates | 24 | 1 | 1.00 |
| Snapshot Program | 22 | 1 | 4.30 |
| Discounts | 18 | 2 | 3.60 |
| Customer Service | 15 | 2 | 2.90 |
| Average claims satisfaction | 13 | 1 | — |
| Why it ranks second | 13 | 1 | — |
+8 more in the app.
Missed opportunities (competitors appeared, Progressive didn't)
| Prompt | Pool | Assistant | Competitors present |
|---|
| What are the best insurance companies? | discovery | Gemini | GEICO, State Farm |
| Which insurance companies would you recommend and why? | discovery | Gemini | GEICO, State Farm |
| Which insurance companies offer the best rates for young drivers? | use_case | Gemini | GEICO, Nationwide, State Farm |
Top cited domains
Recent AI responses
| Assistant | Prompt | Pool | Result | When |
|---|
| Gemini | What are the best alternatives to Progressive? | alternatives | neutral | Oct 11, 2026 8:20am |
| ChatGPT | What are the best alternatives to Progressive? | alternatives | neutral | Oct 11, 2026 7:40am |
| Gemini | Progressive vs GEICO — which is better? | comparison | positive | Oct 11, 2026 7:10am |
| Gemini | What are the best insurance companies? | discovery | not mentioned | Oct 11, 2026 6:10am |
| ChatGPT | Is Progressive a good choice? What are its pros and cons? | evaluation | mixed | Oct 11, 2026 4:55am |
| Gemini | Is Progressive a good choice? What are its pros and cons? | evaluation | mixed | Oct 11, 2026 4:25am |
| Gemini | Which insurance companies would you recommend and why? | discovery | not mentioned | Oct 11, 2026 3:45am |
| ChatGPT | What are the best insurance companies? | discovery | #3 | Oct 11, 2026 2:00am |
| Gemini | Which insurance companies offer the best rates for young drivers? | use_case | #5 | Oct 11, 2026 12:25am |
| ChatGPT | Which insurance companies offer the best rates for young drivers? | use_case | #2 | Oct 10, 2026 10:55am |
| ChatGPT | Which insurance companies would you recommend and why? | discovery | #3 | Oct 10, 2026 9:40am |
| ChatGPT | Progressive vs GEICO — which is better? | comparison | positive | Oct 10, 2026 8:55am |
Questions we test
- What are the best alternatives to Progressive?
- Progressive vs GEICO — which is better?
- What are the best insurance companies?
- Which insurance companies would you recommend and why?
- Is Progressive a good choice? What are its pros and cons?
- Which insurance companies offer the best rates for young drivers?
Competitive questions omit the brand name, so a mention means AI surfaced Progressive on its own.
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