GEO Report · CrawlSpider
Nationwide and AI Search: Insurance Visibility Report
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How Nationwide shows up when ChatGPT and Gemini are asked about insurance companies — updated on a schedule.
AI answers sampled through 2026-10-11 · refreshed on a schedule
33.3%visible in AI answers
AI named Nationwide in 2 of 6 answers to unprompted questions about insurance companies.
- Gemini mentions Nationwide in 66.7% of answers · avg rank #2.0
- ChatGPT does not mention Nationwide
Competitive Visibility 33.3% | Brand Sentiment 25% | Average Rank 2.00 | Top 3 Rate 33.3% |
Visibility by buyer intent
| Discovery Does AI surface you when nobody names you?
| 25% 1/4 prompts · avg rank 3.00 |
| Evaluation sentiment How does AI talk about you by name?
| 0% 2 branded · 2 mixed |
| Comparison sentiment How do you fare head-to-head?
| 100% 1 branded · 1 positive |
| Alternatives sentiment Are you offered as a switch from a rival?
| 0% 1 branded · 1 neutral |
| Use Case Are you the pick for a specific need?
| 50% 1/2 prompts · avg rank 1.00 |
Per-assistant breakdown
| Assistant | Visibility | Avg rank | Top 3 |
|---|
| Claude | — | — | 0 |
| Gemini | 66.7% | 2.00 | 2 |
| ChatGPT | 0% | — | 0 |
| Perplexity | — | — | 0 |
Competitor mention share
| Brand / competitor | Mentions | Share |
|---|
| Nationwide (you) | 62 | 11.7% |
| State Farm | 150 | 28.3% |
| GEICO | 130 | 24.5% |
| Progressive | 114 | 21.5% |
| Allstate | 74 | 14% |
Competitors found in AI answers (named by the AI, not on your tracked list)
| Name | In answers | Prompts | Avg rank |
|---|
| USAA | 145 | 5 | 3.30 |
| Amica Mutual | 76 | 4 | 2.30 |
| Travelers | 53 | 4 | 3.80 |
| Liberty Mutual | 47 | 4 | 5.10 |
| Farmers Insurance | 40 | 4 | 4.90 |
| Northwestern Mutual | 31 | 2 | 4.90 |
| Customer Service | 28 | 2 | 2.80 |
| SmartMiles | 26 | 2 | — |
| Strong Financial Stability | 25 | 1 | 2.10 |
| SmartRide | 22 | 2 | — |
| Average Customer Satisfaction | 19 | 1 | — |
| Vanishing Deductible | 18 | 2 | — |
+8 more in the app.
Missed opportunities (competitors appeared, Nationwide didn't)
| Prompt | Pool | Assistant | Competitors present |
|---|
| Which insurance companies offer the best rates for young drivers? | use_case | ChatGPT | Allstate, GEICO, Progressive, State Farm |
| What are the best insurance companies? | discovery | ChatGPT | Allstate, GEICO, Progressive, State Farm |
| Which insurance companies would you recommend and why? | discovery | ChatGPT | Allstate, GEICO, Progressive, State Farm |
| Which insurance companies would you recommend and why? | discovery | Gemini | Progressive, State Farm |
| What are the best insurance companies? | discovery | Gemini | GEICO, State Farm |
Top cited domains
Recent AI responses
| Assistant | Prompt | Pool | Result | When |
|---|
| ChatGPT | Which insurance companies offer the best rates for young drivers? | use_case | not mentioned | Oct 11, 2026 8:00am |
| ChatGPT | What are the best insurance companies? | discovery | not mentioned | Oct 11, 2026 7:55am |
| ChatGPT | Which insurance companies would you recommend and why? | discovery | not mentioned | Oct 11, 2026 7:10am |
| Gemini | What are the best alternatives to Nationwide? | alternatives | neutral | Oct 11, 2026 5:55am |
| Gemini | Which insurance companies offer the best rates for young drivers? | use_case | #1 | Oct 11, 2026 5:20am |
| Gemini | Nationwide vs State Farm — which is better? | comparison | positive | Oct 11, 2026 3:55am |
| ChatGPT | Is Nationwide a good choice? What are its pros and cons? | evaluation | mixed | Oct 11, 2026 2:55am |
| Gemini | Is Nationwide a good choice? What are its pros and cons? | evaluation | mixed | Oct 11, 2026 2:30am |
| Gemini | What are the best insurance companies? | discovery | #3 | Oct 11, 2026 2:15am |
| Gemini | Which insurance companies would you recommend and why? | discovery | not mentioned | Oct 11, 2026 1:00am |
| ChatGPT | Nationwide vs State Farm — which is better? | comparison | neutral | Oct 10, 2026 9:25am |
| ChatGPT | What are the best alternatives to Nationwide? | alternatives | neutral | Oct 10, 2026 9:05am |
Questions we test
- What are the best alternatives to Nationwide?
- Nationwide vs State Farm — which is better?
- What are the best insurance companies?
- Which insurance companies would you recommend and why?
- Is Nationwide a good choice? What are its pros and cons?
- Which insurance companies offer the best rates for young drivers?
Competitive questions omit the brand name, so a mention means AI surfaced Nationwide on its own.
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