GEO Report · CrawlSpider
Does AI Recommend HubSpot? A Live CRM / Marketing Study
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We asked ChatGPT and Gemini real questions about CRM and marketing platforms to see whether HubSpot comes up — and how often AI recommends it over the alternatives.
AI answers sampled through 2026-10-11 · refreshed on a schedule
100%visible in AI answers
AI named HubSpot in 5 of 5 answers to unprompted questions about CRM and marketing platforms.
- Gemini mentions HubSpot in 100% of answers · avg rank #1.0
- ChatGPT mentions HubSpot in 100% of answers · avg rank #1.0
Competitive Visibility 100% | Brand Sentiment 33.3% | Average Rank 1.00 | Top 3 Rate 100% |
Visibility by buyer intent
| Discovery Does AI surface you when nobody names you?
| 100% 3/3 prompts · avg rank 1.00 |
| Evaluation sentiment How does AI talk about you by name?
| 0% 2 branded · 2 mixed |
| Comparison sentiment How do you fare head-to-head?
| 100% 2 branded · 2 positive |
| Alternatives sentiment Are you offered as a switch from a rival?
| 0% 2 branded · 1 neutral · 1 mixed |
| Use Case Are you the pick for a specific need?
| 100% 2/2 prompts · avg rank 1.00 |
Per-assistant breakdown
| Assistant | Visibility | Avg rank | Top 3 |
|---|
| Claude | — | — | 0 |
| Gemini | 100% | 1.00 | 3 |
| ChatGPT | 100% | 1.00 | 2 |
| Perplexity | — | — | 0 |
Competitor mention share
| Brand / competitor | Mentions | Share |
|---|
| HubSpot (you) | 155 | 25% |
| Salesforce | 155 | 25% |
| Zoho | 153 | 24.7% |
| Pipedrive | 93 | 15% |
| Mailchimp | 63 | 10.2% |
Competitors found in AI answers (named by the AI, not on your tracked list)
| Name | In answers | Prompts | Avg rank |
|---|
| Zoho CRM | 227 | 6 | 3.10 |
| ActiveCampaign | 183 | 5 | 3.40 |
| Brevo | 56 | 4 | 4.90 |
| Freshsales | 37 | 5 | 5.70 |
| Marketo | 33 | 4 | 4.70 |
| Klaviyo | 31 | 3 | 4.70 |
| Salesforce Sales Cloud | 26 | 3 | 1.20 |
| Mandatory Onboarding Fees | 25 | 1 | — |
| All-in-One Ecosystem | 18 | 1 | — |
| Robust Free Tier | 17 | 1 | — |
| Free Tier Available | 15 | 1 | 3.70 |
| HubSpot CRM | 14 | 3 | 1.00 |
+8 more in the app.
Missed opportunities (competitors appeared, HubSpot didn't)
| Prompt | Pool | Assistant | Competitors present |
|---|
Top cited domains
Recent AI responses
| Assistant | Prompt | Pool | Result | When |
|---|
| ChatGPT | What are the best CRM and marketing platforms? | discovery | #1 | Oct 11, 2026 8:50am |
| Gemini | What are the best CRM and marketing platforms? | discovery | #1 | Oct 11, 2026 8:10am |
| ChatGPT | Which CRM and marketing platforms work best for a growing sales team? | use_case | #1 | Oct 11, 2026 8:05am |
| Gemini | HubSpot vs Zoho — which is better? | comparison | positive | Oct 11, 2026 8:05am |
| Gemini | Which CRM and marketing platforms work best for a growing sales team? | use_case | #1 | Oct 11, 2026 7:55am |
| Gemini | What are the best alternatives to HubSpot? | alternatives | mixed | Oct 11, 2026 7:50am |
| ChatGPT | HubSpot vs Zoho — which is better? | comparison | positive | Oct 11, 2026 7:30am |
| Gemini | Is HubSpot a good choice? What are its pros and cons? | evaluation | mixed | Oct 11, 2026 6:45am |
| ChatGPT | Is HubSpot a good choice? What are its pros and cons? | evaluation | mixed | Oct 11, 2026 5:50am |
| ChatGPT | What are the best alternatives to HubSpot? | alternatives | neutral | Oct 11, 2026 5:35am |
| Gemini | Which CRM and marketing platforms would you recommend and why? | discovery | #1 | Oct 11, 2026 4:35am |
| ChatGPT | Which CRM and marketing platforms would you recommend and why? | discovery | #1 | Oct 10, 2026 9:50am |
Questions we test
- What are the best alternatives to HubSpot?
- HubSpot vs Zoho — which is better?
- What are the best CRM and marketing platforms?
- Which CRM and marketing platforms would you recommend and why?
- Is HubSpot a good choice? What are its pros and cons?
- Which CRM and marketing platforms work best for a growing sales team?
Competitive questions omit the brand name, so a mention means AI surfaced HubSpot on its own.
Is AI recommending you?
CrawlSpider tracks how AI assistants like Gemini and ChatGPT describe your brand versus your competitors — updated on a schedule, with history and alerts.
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