GEO Report · CrawlSpider
Does AI Recommend Booking.com? A Live Travel Study
Visit Booking.com →
We asked ChatGPT and Gemini real questions about travel booking sites to see whether Booking.com comes up — and how often AI recommends it over the alternatives.
AI answers sampled through 2026-10-11 · refreshed on a schedule
100%visible in AI answers
AI named Booking.com in 6 of 6 answers to unprompted questions about travel booking sites.
- Gemini mentions Booking.com in 100% of answers · avg rank #2.7
- ChatGPT mentions Booking.com in 100% of answers · avg rank #3.3
Competitive Visibility 100% | Brand Sentiment 33.3% | Average Rank 3.00 | Top 3 Rate 66.7% |
Visibility by buyer intent
| Discovery Does AI surface you when nobody names you?
| 100% 4/4 prompts · avg rank 3.00 |
| Evaluation sentiment How does AI talk about you by name?
| 0% 2 branded · 2 mixed |
| Comparison sentiment How do you fare head-to-head?
| 100% 1 branded · 1 positive |
| Use Case Are you the pick for a specific need?
| 100% 2/2 prompts · avg rank 3.00 |
Per-assistant breakdown
| Assistant | Visibility | Avg rank | Top 3 |
|---|
| Claude | — | — | 0 |
| Gemini | 100% | 2.67 | 2 |
| ChatGPT | 100% | 3.33 | 2 |
| Perplexity | — | — | 0 |
Competitor mention share
| Brand / competitor | Mentions | Share |
|---|
| Booking.com (you) | 145 | 40.6% |
| Expedia | 142 | 39.8% |
| Vrbo | 38 | 10.6% |
| Airbnb | 26 | 7.3% |
| Tripadvisor | 6 | 1.7% |
Competitors found in AI answers (named by the AI, not on your tracked list)
| Name | In answers | Prompts | Avg rank |
|---|
| Kayak | 149 | 4 | 3.10 |
| Skyscanner | 98 | 2 | 4.70 |
| Google Flights | 66 | 2 | 2.80 |
| Hotels.com | 61 | 3 | 2.60 |
| Travelocity | 49 | 4 | 5.30 |
| Priceline | 47 | 3 | 6.00 |
| Agoda | 47 | 2 | 4.70 |
| Costco Travel | 26 | 1 | 1.20 |
| Genius Loyalty Program | 25 | 2 | — |
| American Express Travel | 25 | 1 | 2.00 |
| Wide Selection | 25 | 1 | 1.00 |
| Google Hotels | 24 | 2 | 3.30 |
+8 more in the app.
Missed opportunities (competitors appeared, Booking.com didn't)
| Prompt | Pool | Assistant | Competitors present |
|---|
| Which travel booking sites have the best customer service? | use_case | Gemini | Expedia |
Top cited domains
Recent AI responses
| Assistant | Prompt | Pool | Result | When |
|---|
| ChatGPT | Which travel booking sites have the best customer service? | use_case | #2 | Oct 11, 2026 7:40am |
| ChatGPT | Is Booking.com a good choice? What are its pros and cons? | evaluation | mixed | Oct 11, 2026 6:25am |
| Gemini | Which travel booking sites have the best customer service? | use_case | #4 | Oct 11, 2026 6:15am |
| ChatGPT | Booking.com vs Expedia — which is better? | comparison | positive | Oct 11, 2026 5:05am |
| ChatGPT | Which travel booking sites would you recommend and why? | discovery | #5 | Oct 11, 2026 4:45am |
| Gemini | Which travel booking sites would you recommend and why? | discovery | #2 | Oct 11, 2026 4:20am |
| ChatGPT | What are the best travel booking sites? | discovery | #3 | Oct 11, 2026 4:10am |
| Gemini | What are the best travel booking sites? | discovery | #2 | Oct 11, 2026 3:35am |
| Gemini | Is Booking.com a good choice? What are its pros and cons? | evaluation | mixed | Oct 11, 2026 12:45am |
| Gemini | Booking.com vs Expedia — which is better? | comparison | positive | Oct 10, 2026 11:40am |
| ChatGPT | What are the best alternatives to Booking.com? | alternatives | neutral | Oct 10, 2026 10:50am |
| Gemini | What are the best alternatives to Booking.com? | alternatives | neutral | Oct 10, 2026 8:40am |
Questions we test
- What are the best alternatives to Booking.com?
- Booking.com vs Expedia — which is better?
- What are the best travel booking sites?
- Which travel booking sites would you recommend and why?
- Is Booking.com a good choice? What are its pros and cons?
- Which travel booking sites have the best customer service?
Competitive questions omit the brand name, so a mention means AI surfaced Booking.com on its own.
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