GEO Report · CrawlSpider
Airbnb AI Visibility Report — How ChatGPT & Gemini Rank It
Visit Airbnb →
A live look at how ChatGPT and Gemini describe Airbnb when people ask about travel booking sites — whether it's mentioned, how it's ranked, and who shows up instead.
AI answers sampled through 2026-10-11 · refreshed on a schedule
16.7%visible in AI answers
AI named Airbnb in 1 of 6 answers to unprompted questions about travel booking sites.
- Gemini does not mention Airbnb
- ChatGPT mentions Airbnb in 33.3% of answers · avg rank #4.0
Competitive Visibility 16.7% | Brand Sentiment 25% | Average Rank 4.00 | Top 3 Rate 0% |
Visibility by buyer intent
| Discovery Does AI surface you when nobody names you?
| 0% 0/4 prompts |
| Comparison sentiment How do you fare head-to-head?
| 50% 2 branded · 1 positive · 1 mixed |
| Alternatives sentiment Are you offered as a switch from a rival?
| 0% 2 branded · 2 neutral |
| Use Case Are you the pick for a specific need?
| 50% 1/2 prompts · avg rank 4.00 |
Per-assistant breakdown
| Assistant | Visibility | Avg rank | Top 3 |
|---|
| Claude | — | — | 0 |
| Gemini | 0% | — | 0 |
| ChatGPT | 33.3% | 4.00 | 0 |
| Perplexity | — | — | 0 |
Competitor mention share
| Brand / competitor | Mentions | Share |
|---|
| Airbnb (you) | 30 | 8.3% |
| Booking.com | 144 | 39.9% |
| Expedia | 143 | 39.6% |
| Vrbo | 40 | 11.1% |
| Tripadvisor | 4 | 1.1% |
Competitors found in AI answers (named by the AI, not on your tracked list)
| Name | In answers | Prompts | Avg rank |
|---|
| Kayak | 126 | 3 | 2.70 |
| Skyscanner | 97 | 2 | 4.70 |
| Google Flights | 67 | 2 | 2.90 |
| Sonder | 48 | 2 | 4.70 |
| Travelocity | 41 | 3 | 5.10 |
| Plum Guide | 32 | 2 | 4.00 |
| Inconsistent quality | 26 | 1 | — |
| American Express Travel | 25 | 1 | 1.80 |
| FlipKey | 25 | 1 | 4.20 |
| HomeAway | 25 | 1 | 3.00 |
| Hipcamp | 24 | 1 | 5.50 |
| Tujia | 24 | 1 | 5.70 |
+8 more in the app.
Missed opportunities (competitors appeared, Airbnb didn't)
| Prompt | Pool | Assistant | Competitors present |
|---|
| Which travel booking sites would you recommend and why? | discovery | Gemini | Booking.com, Expedia, Vrbo |
| What are the best travel booking sites? | discovery | Gemini | Booking.com, Expedia |
| Which travel booking sites would you recommend and why? | discovery | ChatGPT | Booking.com, Expedia |
| What are the best travel booking sites? | discovery | ChatGPT | Booking.com, Expedia |
| Which travel booking sites have the best customer service? | use_case | Gemini | Booking.com, Expedia |
| Which travel booking sites have the best customer service? | use_case | ChatGPT | Booking.com, Expedia, Tripadvisor |
Top cited domains
Recent AI responses
| Assistant | Prompt | Pool | Result | When |
|---|
| Gemini | What are the best alternatives to Airbnb? | alternatives | neutral | Oct 11, 2026 8:15am |
| Gemini | Airbnb vs Booking.com — which is better? | comparison | mixed | Oct 11, 2026 7:25am |
| Gemini | Which travel booking sites would you recommend and why? | discovery | not mentioned | Oct 11, 2026 6:40am |
| Gemini | What are the best travel booking sites? | discovery | not mentioned | Oct 11, 2026 6:05am |
| ChatGPT | Which travel booking sites have the best customer service? | use_case | #4 | Oct 11, 2026 5:50am |
| ChatGPT | Which travel booking sites would you recommend and why? | discovery | not mentioned | Oct 11, 2026 4:30am |
| ChatGPT | What are the best alternatives to Airbnb? | alternatives | neutral | Oct 11, 2026 4:30am |
| ChatGPT | What are the best travel booking sites? | discovery | not mentioned | Oct 11, 2026 3:35am |
| Gemini | Which travel booking sites have the best customer service? | use_case | not mentioned | Oct 11, 2026 2:50am |
| ChatGPT | Airbnb vs Booking.com — which is better? | comparison | positive | Oct 11, 2026 1:50am |
| Gemini | Is Airbnb a good choice? What are its pros and cons? | evaluation | mixed | Oct 10, 2026 8:10am |
| ChatGPT | Is Airbnb a good choice? What are its pros and cons? | evaluation | mixed | Oct 10, 2026 8:05am |
Questions we test
- What are the best alternatives to Airbnb?
- Airbnb vs Booking.com — which is better?
- What are the best travel booking sites?
- Which travel booking sites would you recommend and why?
- Is Airbnb a good choice? What are its pros and cons?
- Which travel booking sites have the best customer service?
Competitive questions omit the brand name, so a mention means AI surfaced Airbnb on its own.
Is AI recommending you?
CrawlSpider tracks how AI assistants like Gemini and ChatGPT describe your brand versus your competitors — updated on a schedule, with history and alerts.
Run a free check
Sign in
