From merging text and image searches to the rise of voice search, there are many changes coming to the world of SEO in 2022. Businesses need to keep up if they hope to outpace their competitors.
One way to ensure your website follows SEO best practices is to perform content monitoring. An SEO audit tool can track important data and give you insights into how well your website is performing.
Learn some key tips for using an SEO audit tool that will help monitor website changes and improve your ranking.
1. Perform a Full Website Audit
When was the last time you checked your website for optimization? Is the technical framework and infrastructure working for you? Can users navigate your website?
These are questions business owners have to ask themselves from time to time. The first step in determining a website’s performance is monitoring a website for changes.
A full website audit can determine if any part of your website needs work.
After an audit, you’ll have a list of matters you need to address to improve the functionality and effectiveness of your business website. An audit provides you with a starting point and a pathway towards SEO success.
2. Use Insights to Improve SEO
The best SEO audit tool checks on-page SEO, off-page SEO, technical SEO, and much more.
Our SEO audit service provides detailed website analysis and a complete SEO report. Using these insights, you can take the steps outlined in our tailored action plan to improve your website.
The entire goal of an SEO audit tool is to make a website more search engine friendly. Even small changes can have lasting impacts.
If you’re unaware of some of the latest SEO best practices, a technical SEO audit tool can provide you with the guidance you need to get started.
3. Pinpoint Areas That Need Improvement
It’s likely that you have some areas on your website that need improvement, and SEO auditing tools can identify these areas. For example, you might have certain places on your website that perform poorly.
Maybe there’s an issue with your contact form, and that’s why your conversion rates are low. Perhaps your website isn’t as user-friendly as it should be, and users have a hard time navigating the pages.
You also have to consider how accessible your website is if you want to rank well on search engines. Improving website accessibility involves considering the needs of those that are hearing or visually impaired.
An SEO audit tool can detect these issues so you can address them.
4. Look for Errors
There’s nothing quite as frustrating for a user to click on a link that doesn’t work or arrive on a page with a 404 error message.
Issues like these can result in lost customers and a drop in sales. Thankfully, an SEO audit tool acts as a website change monitor. It can detect errors, changes to keywords, titles, and much more.
When you audit a website, you can find common errors such as incorrect URLs, invalid redirect pages, broken links, and so on. These are usually quick fixes, and detecting them early on can save you from any consequences later.
5. Fix Factors That Hinder Your Website
When you audit SEO, you’ll find issues that need addressing, such as slow loading page speed or a poor user experience. These issues can be challenging to find on your own, which is why using an audit tool is so critical.
Here are some common issues that might hinder your website.
A Bad User Experience
The user experience (UX) is one of the determining factors Google uses to rank websites. Since Google is constantly tweaking the algorithm, businesses must keep up if they want to maintain or improve their ranking. Thankfully, an SEO audit can pinpoint issues that might result in a bad user experience.
The Google Page Experience considers the following:
- Page loading speed
- Whether the site is mobile-friendly
- If it runs on HTTPS
- Content jumping
- Intrusive advertising
Slow Page Speed
Since speed is such a determining factor in SEO now, businesses will have to ensure their page loading speed is up to par. Ask yourself, how quickly do the web pages load on different devices?
If a website takes too long to load, users will get frustrated and leave. As a result, you can see higher bounce rates which negatively affect your website rank.
Speeding up webpages might include optimizing images, minimizing redirects, enabling caching, and so on. Using a page change monitor can detect any issues that might cause slow web pages.
Neglecting Local SEO
Businesses should optimize their website for local searches. In many cases, a target audience might exist in a set region, state, or city.
Optimizing a website for local search means you’re more likely to reach customers in your target area. You increase your chances of being seen by potential customers in that specified area.
6. Analyze Competitors
A major benefit of using an SEO website audit tool is that it allows you to analyze your competitors. You can see what their top keywords are, which pages get the most visits, and check their backlinks.
A competitor analysis tells you how to match and outpace the competition and win customers. It can give you a competitive edge in your industry. It also helps you hone your business strategy, find ways you can improve, and grow your business.
The first step is to make a list of your competitors. These are companies that provide similar products or services to you and those that have a similar target audience. For example, if you’re a heating and cooling company, your competitors are other HVAC companies in the same city or county.
Make the Most of Your Website With Content Monitoring
These tips should help you maximize your SEO strategy. An SEO audit tool can perform content monitoring, alert you of issues, and provide actionable steps to take to improve your website.
Our team at CrawlSpider is here to take your business to the next level. See what our premium SEO audit service can do to help you beat your competitors and grow your business.