The statistics say that 38 percent of visitors will stop using your website if it has a poor design. Your website is the face of your business, and this means that it is important for you to make a good first impression.
If you have been struggling to monitor your website and wondering whether you should even be monitoring a website for changes, there are a few reasons why this is always a good idea.
Here’s a look at some of the main reasons why you should always be monitoring your website changes.
1. Stay Informed
One of the main benefits of having your site monitored is that you will be alerted to your site going offline at any time.
The unfortunate fact is that all websites go down from time to time, no matter how good your hosting services are. If there is a spike in traffic, malware, or a bad plug-in, your website may go down.
When your website is not up and running, you’re going to lose traffic. No matter how short the downtime is, with so many options out there, people will just move on to a different website to get the information they need.
2. Analyze Your Stability
Another benefit of using site monitoring is that you can monitor the stability of your website over a long period. This type of data is essential as it will let you know how your site is performing and adapting to web changes.
It will also help you to analyze how your hosting services perform and whether plugins that are installed on your website are problematic.
3. Automated Checks
If you’re not automatically monitoring your website, the only way you’re going to know when something is wrong is to check it yourself. If you are a busy person, then this is extremely unrealistic as it will take up a lot of your time.
You can’t do this 24 hours a day 7 days per week. When your website is being automatically checked 24 hours a day, you can know very quickly when your website is up and working and when it isn’t.
Since your website is so important for your business, you must know what is happening with it throughout the day. This will give you peace of mind.
4. Take Control of Your Downtime
When your website is down, it can make you feel powerless. Understanding what is happening puts you back in control. When you know that your website is down, you can take action immediately to get it up again.
Having alerts sent to you will make it easier for you to control the narrative. You could release statements on your social media accounts letting your customers know that there is a short outage.
You can also answer any questions they may have about the outage as well. Best of all, you can inform them when your website is back online.
This will help to prevent frustrating comments on your social media accounts from customers who are upset. It may even help to prevent bad reviews.
When people become frustrated while using a website, especially if it’s an e-commerce one, they tend to be very vocal about it, and this can spread bad word of mouth about your business.
Being able to let your customers know that something is wrong, and then informing them when things are back to normal, will make your business look professional.
5. Know Your Site Speed
Website speed is one of the factors that Google uses to rank a website. Google prefers to rank websites that give users not only the best information but also a smooth experience.
If your website takes a long time to load, then visitors will move on to another website. This will increase your bounce rate.
Your bounce rate is another factor that will determine your rankings on Google. It is always in your best interest to keep people on your website for as long as possible. This is why you should always be doing SEO auditing of your website as well.
Monitoring services allow you to figure out how long it takes your website to load, so you can make adjustments accordingly to speed up your site and improve SEO.
6. Understanding Your Web Hosting Service
A big part of keeping your website online is having a reliable hosting service. It is impossible to know whether your hosting service is doing justice to your website if you are not consistently monitoring the uptime that you are experiencing.
This will help to make an informed decision about whether you want to continue using your current hosting service provider. With so many hosting service providers out there, it can be difficult to decide which one is right for you.
Understanding how your website’s hosting service provider is performing may also help you decide whether you want to host your website yourself on a personal server.
The Importance of Monitoring a Website for Changes
Monitoring a website for changes is something that every website owner must do. It is the only way you’re going to understand how your site is functioning. High downtimes on a website can have a massive impact on your business, especially if it is an e-commerce website.
It can lead not only to your frustration but to the frustration of your customers as well. Frustrated customers will abandon their shopping carts and find other businesses with more reliable website services.
A lack of consistent uptime can also have an impact on the trust visitors and customers have in your business. If you would like help with monitoring your website, please take a look at our services.