The World Wide Web is home to over 1.9 billion websites, with new ones being created every day. With so many websites, businesses should expect nothing but cut-throat competition in the online space. That’s why website owners need to be on their toes to stay ahead of the curve.
Making website changes is a normal part of running any website. That’s the only way to keep your website current and relevant. It also helps you improve your website’s usability and user experience.
However, if you don’t monitor website changes, they might have the opposite effect. It’s easy to make a mistake that can affect your website’s performance or even cause data loss. That’s why it’s important to monitor website changes closely, preferably with a website change monitor service.
Join us today as we discuss the many benefits of website change monitoring and the types of website monitoring available today.
1. Helps Minimize Losses
Closely monitoring your website helps alert you of any changes that may otherwise lead to massive losses. For instance, it can alert you in case of any downtime so you can act quickly and get your site up and running again. Even a little downtime could mean lots of money down the drain.
The same goes for any changes that may hamper certain website features. For instance, an upgrade may affect your website’s checkout section. This means customers can’t check out after they’re done shopping online.
A website monitoring tool will help you identify such changes to avoid losing customers and keep your website running seamlessly.
2. To Safeguard Your Reputation
Nowadays, the internet is the first place people go when looking to buy a product or service. It would be a huge shame if potential customers visited your website only to find out it doesn’t work. This could paint the wrong picture of your business, given that business websites reflect the businesses they represent.
Remember, first impressions are everything, and making the wrong first impression could have devastating effects on your reputation. By constantly monitoring your website, you can ensure it works fine and portrays your business in the right light.
3. To Maintain or Improve Search Engine Rankings
Search engines are the gatekeepers of website traffic. That’s why website owners invest a lot of time and money in SEO practices to improve their website’s ranking on SERPs.
However, all that effort could go down the drain if you don’t monitor website changes. For instance, an update to your website’s design might unintentionally affect your website’s load times. Mark the word “unintentionally” because most site owners are oblivious to the detrimental changes they make to their websites.
Slow load times are a major website ranking factor, and even a slight decrease could cause your website to lose its position on SERPs.
On the other hand, website changes could also lead to improvements in website ranking. For instance, adding new content or improving website usability can help improve your website’s SEO.
A website change monitor can help you monitor content and track other changes to ensure your website’s ranking doesn’t drop. It works in tandem with an SEO audit tool to help improve your site’s ranking on SERPs.
SEO auditing and website monitoring will help propel your website to greater heights.
4. To Safeguard Against Potential Security Threats
Website change monitoring also helps website owners safeguard their websites against potential security threats. For instance, it can help website owners track changes made to website code.
Code changes are common, and most website owners don’t think twice about them. However, some changes you make to your code could introduce new security vulnerabilities to your website. That’s why it’s important to monitor website code changes and ensure they don’t introduce any new security risks.
A website monitoring tool can track website code changes and alert you of potential security risks. This way, you can take measures to secure your website before it’s too late.
5. To Help Troubleshoot Your Website
Website change monitoring can also help website owners troubleshoot their websites. For instance, if your website starts loading slowly, a website monitoring tool can help you identify the source of the problem.
It does this by tracking website changes and alerting you whenever there’s a change. This way, you can quickly identify the source of the problem and take measures to fix it.
A website monitoring tool is a valuable asset for any website owner. It helps website owners track website changes and identify potential problems before they cause any damage.
Types of Website Monitoring
There are many types of website monitoring services in use today. Understanding them will help you make a well-informed decision when picking one. Some of them include:-
Availability monitoring is the most basic type of website monitoring. As the name suggests, it monitors a website’s availability, i.e., whether it’s up and running. An IP address monitor is a great example of an availability monitoring tool.
It does this by sending requests to a website at regular intervals and checking if the website responds to those requests. If the website doesn’t respond, it’s flagged as unavailable or down.
Availability monitoring is a must for any website. It helps website owners ensure their website is up and running and available to users at all times.
Performance monitoring is a more advanced type of website monitoring that monitors a website’s performance, specifically how fast it responds to requests. It does this by sending requests to a website and measuring the time it takes to respond. If the website takes too long to respond, it’s flagged as slow.
This is crucial for website owners who want to ensure their website is responsive and fast. If your website takes too long to load, users will likely go to your competitor’s website. You can use a page change monitor to gauge your site’s performance and check for unusual activity.
Functionality monitoring is a type of website monitoring that monitors a website’s functionality, i.e., whether it’s working as intended. It does this by using script files that interact with payment systems, shopping carts, and website forms.
The monitoring tool will alert the site owner if there are functionality issues with crucial elements on your website.
Monitor Website Changes for a Thriving Website
Make sure you monitor website changes consistently for a seamless website. For the best results, consider hiring a reputable website monitoring service. Monitoring a website for changes is imperative to the success of your website.
Talk to us today if you need professional help to audit SEO and monitor website changes on your behalf.